The Etsy Demand Calendar: When Buyers Actually Search, by Niche
Etsy niches differ enormously in seasonality. Halloween concentrates 57.4% of its annual Google demand into one month, October, at 75.5 times its typical month, while stationery and baby barely move at all across the year, just 1.1x between their busiest and quietest months. ListingDen measured monthly Google demand for 200 buyer keywords across 20 Etsy niches over a trailing 12 months, US/en, via Google Ads data through DataForSEO, in July 2026. Below is the full calendar, niche by niche.
How we measured the calendar
We picked 20 Etsy product niches and 10 real buyer keywords per niche, 200 keywords total, then pulled 12 months of monthly Google demand for each keyword, US/en, via Google Ads data through DataForSEO, measured July 2026. Each niche's monthly figure below is the sum of its 10 keywords' Google demand for that month. These are Google demand numbers, not Etsy's internal search counts: Etsy has never released that data to anyone, so Google demand is the closest available proxy for buyer intent, labeled as such everywhere in this study.
All 20 niches, ranked by how seasonal they are
| Niche | Avg monthly Google demand | Peak month | Trough month | Peak/median | Peak share of year |
|---|---|---|---|---|---|
| Halloween | 2,607,922 | October (17,955,590) | February (89,100) | 75.5x | 57.4% |
| Christmas | 436,969 | November (2,242,200) | April (27,920) | 24.2x | 42.8% |
| Valentine's Day | 332,088 | February (2,110,200) | June (88,850) | 16.2x | 53% |
| Mother's Day | 1,211,938 | May (4,828,120) | August (181,180) | 11.3x | 33.2% |
| Graduation | 101,839 | May (407,900) | November (34,800) | 7.7x | 33.4% |
| Teacher Gifts | 111,748 | May (353,100) | February (47,700) | 3.4x | 26.3% |
| Apparel | 406,463 | December (777,780) | February (270,300) | 2.1x | 15.9% |
| Jewelry | 423,267 | December (733,000) | June (282,000) | 2x | 14.4% |
| Candles | 129,190 | December (247,890) | June (51,350) | 2x | 16% |
| Coloring Pages | 1,058,949 | December (1,918,420) | June (642,260) | 2x | 15.1% |
| Digital Downloads | 702,620 | August (1,119,720) | June (526,820) | 1.7x | 13.3% |
| Ceramics | 107,253 | December (170,800) | June (72,050) | 1.6x | 13.3% |
| Tote Bags | 239,758 | July (363,920) | February (172,290) | 1.6x | 12.6% |
| Wedding | 184,925 | July (267,100) | December (97,300) | 1.5x | 12% |
| Crochet | 202,800 | January (272,000) | June (150,000) | 1.4x | 11.2% |
| Pet Products | 234,708 | December (347,500) | June (153,400) | 1.4x | 12.3% |
| Home Decor | 278,424 | November (344,020) | June (232,310) | 1.3x | 10.3% |
| Wall Art | 46,643 | August (56,150) | June (34,710) | 1.2x | 10% |
| Baby | 46,025 | January (51,700) | June (40,000) | 1.1x | 9.4% |
| Stationery | 385,326 | December (446,090) | June (326,730) | 1.1x | 9.6% |
Not every niche has a season worth planning around
Halloween, Christmas, Valentine's Day, Mother's Day, Graduation
"Five niches concentrate a third or more of their annual Google demand into a single month, swinging 7.7x to 75.5x between their busiest and typical month."
Teacher Gifts, Apparel, Jewelry, Candles, Coloring Pages
"Teacher gifts, apparel, jewelry, candles and coloring pages swing 2x to 3.4x across the year: busier in season, but never dead the rest of the time."
Digital Downloads, Ceramics, Tote Bags, Wedding, Crochet, Pet Products, Home Decor, Wall Art, Baby, Stationery
"The remaining ten niches barely move: digital downloads swings just 1.7x across the year, and stationery and baby move only 1.1x, effectively flat."
Peaks don't always land where you'd guess
Wedding peaks mid-summer, not engagement season
Wedding Google demand peaks in July at 267,100, not in the November-to-February window most sellers treat as engagement season.
Crochet peaks in January, not the holidays
Crochet Google demand peaks in January at 272,000, after Christmas gift-making is already over, not during it.
Digital downloads peak in August
Digital downloads Google demand peaks in August at 1,119,720, driven by resume and back-to-school templates, not a holiday at all.
Christmas demand collapses fast after November
Christmas Google demand hits 2,242,200 in November, 24.2 times its typical month, then falls to just 27,920 by April, its quietest month.
List before the climb starts, not after
In a seasonal niche, Google demand doesn't jump straight to its peak month, it climbs for a couple of months first. Halloween shows the pattern clearly: demand is already lifting off two full months before its October peak, and by the time the peak month arrives it's too late to catch shoppers who bought early.
| Month | Google demand |
|---|---|
| July | 741,340 |
| August | 2,623,890 |
| September | 8,239,980 |
| October (peak) | 17,955,590 |
Google demand almost quadrupled from July to August, then more than tripled again into September, before hitting its October peak. The rule of thumb: find your niche's peak month in the table above, then have your listing live at least two months ahead of it, before the climb, not after.
Every niche, peak month and ratio
- Halloweenpeaks October, 75.5x
- Christmaspeaks November, 24.2x
- Valentine's Daypeaks February, 16.2x
- Mother's Daypeaks May, 11.3x
- Graduationpeaks May, 7.7x
- Teacher Giftspeaks May, 3.4x
- Apparelpeaks December, 2.1x
- Jewelrypeaks December, 2x
- Candlespeaks December, 2x
- Coloring Pagespeaks December, 2x
- Digital Downloadspeaks August, 1.7x
- Ceramicspeaks December, 1.6x
- Tote Bagspeaks July, 1.6x
- Weddingpeaks July, 1.5x
- Crochetpeaks January, 1.4x
- Pet Productspeaks December, 1.4x
- Home Decorpeaks November, 1.3x
- Wall Artpeaks August, 1.2x
- Babypeaks January, 1.1x
- Stationerypeaks December, 1.1x
See all 20 ranked side by side in the best Etsy niches by Google demand.
List with the calendar, not against it
Grade your listing free, then let the Writer show the Google demand behind every tag it suggests before you commit a slot.