Etsy Fees Explained: What You Actually Pay Per Sale

What each fee is, and when it applies

Listing fee: $0.20

Every listing you publish costs $0.20, charged once per listing and again each time that listing renews. It doesn't scale with price or quantity: a $5 listing and a $500 listing both cost $0.20 to list.

Transaction fee: 6.5%

Etsy charges 6.5% of the total a buyer pays for the item plus shipping, whenever the listing sells. This is the biggest single fee on most orders and it is calculated on the full amount charged, not just the item price.

Payment processing: 3% + $0.25 (US)

For handling the actual payment, Etsy Payments takes 3% of the item price plus shipping, plus a flat $0.25 per order. This rate is for US-based shops; payment processing rates published for other countries differ from the US figures used in this guide.

Offsite Ads: 15% or 12%, capped at $100

Etsy runs ads for your listings on other sites. When a sale is attributed to a buyer clicking one of those ads, Etsy adds an Offsite Ads fee on top of everything else, capped at $100 per order no matter how large the sale is.

• Avoidable:If your shop's trailing 12-month Etsy revenue is under $10,000, the rate is 15% and participation is optional. You can turn Offsite Ads off in your shop settings.
• Mandatory:Once trailing 12-month Etsy revenue reaches $10,000, the rate drops to 12% but participation is no longer optional. Every shop above that threshold pays it on any sale Etsy attributes to an Offsite Ad.

Currency conversion: 2.5%

If your listing currency is different from your payment account currency, Etsy has to convert the money and charges a currency conversion fee for doing it. Craftybase puts that fee at 2.5% of the total order amount, and Outfy notes the way to avoid it: set your listings in the same currency as your payment account, and there is nothing to convert.

Shipping labels: the postage itself, charged to your payment account

Buying postage through Etsy is optional, and the charge is not a percentage of anything, it is the label cost. Craftybase describes the service as sellers in the US, Australia, and Canada buying USPS, FedEx, Australia Post, and Canada Post labels directly through the Etsy site, at discounts it lists as up to 30% off retail for USPS, 35% for FedEx, and 78% for UPS Ground. The cost lands on your payment account alongside your other charges, together with any label insurance and any later adjustment if the parcel turns out heavier or larger than you declared.

Shop setup fee: $15 to $29, one time

New shops pay a one-time setup fee. Craftybase reports it as $15 to $29 and nonrefundable, introduced in September 2024 and applying to all new shops, including extra shops opened by existing sellers. It is charged once when the shop opens, so it never shows up in a per-order fee breakdown, but it is real money out before your first sale.

Etsy Ads vs Offsite Ads

These are two separate costs with confusingly similar names, and sellers routinely read one as the other on their statement. Offsite Ads, the fee above, is charged per sale: Etsy advertises your listings on other sites and takes 15% or 12% of any order it attributes to one of those ads.

Etsy Ads is the on-platform version, and it is not a per-sale fee at all. It is optional cost-per-click advertising inside Etsy search: you set a daily budget, and you are billed only when someone actually clicks your ad, with the day's spend held to that budget. Nothing is charged for the ad being shown, and no extra percentage is charged when a click turns into a sale. Printful estimates the average cost per click at $0.20 to $0.50 with daily budgets set between $1 and $25; those figures are Printful's estimate, not a rate Etsy publishes.

So a shop running both sees two unrelated ad lines: an Etsy Ads click charge that accrues whether or not anything sold, and an Offsite Ads fee attached to specific orders.

Did Etsy fees go up in 2026?

Yes, in several markets outside the US. Etsy announced that its Regulatory Operating Fee rose in some countries effective June 22, 2026: the UK rate moved from 0.32% to 0.48%, France from 0.47% to 1.14%, Italy from 0.32% to 0.80%, and Spain from 0.72% to 0.88%, while Hungary got the fee for the first time at 1.97%. Like the transaction fee above, the Regulatory Operating Fee applies to the item price plus shipping. US sellers do not pay this fee at all; it only applies in the markets Etsy names.

This guide publishes US processing rates only, so here is the full standard fee stack for a US $30 item with $5 shipping, the same order size as Example 1 above:

A UK seller pays the same listing and transaction fees but a different payment processing rate not published on this page, plus the Regulatory Operating Fee on top: 0.48% of this $35 order adds $0.17, up from $0.11 at the old 0.32% rate. The increase alone is worth $0.06 more per order at this size, before counting any difference in UK processing rates. Upload your statement and see your own stack.

Where sellers get the math wrong

• 1.Shipping isn't fee-free. The transaction fee and payment processing fee are both calculated on item price plus shipping, not the item price alone. Charging $0 shipping and folding the cost into the item price does not lower the total fee, since both amounts get taxed the same way once they land in the same order total.
• 2.The Offsite Ads cap works in your favor on big orders. As Example 3 shows, once an order is large enough, the $100 cap keeps the Offsite Ads fee from scaling with price. On smaller orders, like Example 2, there's no cap relief and the full 15% or 12% applies.
• 3.The listing fee is trivial alone, but it repeats. $0.20 looks negligible next to a 6.5% transaction fee, but it is charged again on every renewal, not just once, so it adds up across a listing's lifetime rather than on a single sale.

The three fees you can actually move

• 1.Share & Save on sales you drive yourself. Craftybase describes a program where you share a trackable link to your listings and, if a buyer purchases through that link within 30 days, your transaction fee drops from 6.5% to 2.5%. The same source notes it cannot be combined with the Etsy Affiliate Program or Creator Co. Craftybase is the only source in our comparison set that documents this, so treat the terms as theirs and confirm them in your own shop before you price around the discount.
• 2.Match your listing and payment account currencies. This removes the 2.5% currency conversion fee described above, since there is nothing left to convert. Outfy gives this as the direct fix.
• 3.Opt out of Offsite Ads while you still can. Under $10,000 in trailing 12-month Etsy revenue, participation is optional and can be switched off in your shop settings. Past that threshold the rate falls to 12%, but the choice is gone.

Everything else here is fixed. The $0.20 listing fee, the 6.5% transaction fee, and the 3% plus $0.25 payment processing fee apply the same way to every US order no matter how you price or ship.

Common questions